Earlier in November, our founder, Rami Nasr, was invited to be a guest on 106.1's morning radio host Carla Marie's Side Hustlers podcast to talk about From The Ground Up and how he started.
In there he talks about why he started, the challenges he faced at the start, and where he sees the brand going over the next few years!
Check it out at the link below!
We are thrilled to announce our partnership with Mount Rainier National Park, a symbol of America's natural beauty. This collaboration reflects our commitment to sustainable, high-quality outdoor gear. Our Mount Rainier Hike Sock has been praised for its functionality, comfort, and style, inspired by the park's awe-inspiring landscapes. Our Incrediwool™ blend is made from sustainably sourced, natural material including merino wool, maintaining ethical production standards without compromising quality. Mount Rainier National Park's decision to carry our products showcases their dedication to sustainability and quality, resonating with today's conscious consumers. Our socks not only offer practicality but also symbolize the park's beauty and the importance of environmental stewardship, with each pair sold donating 5% to the national park's conservation. This partnership represents a trend in the outdoor industry where sustainability and authenticity are valued alongside performance. We're proud to promote responsible business practices and support conservation efforts through our collaboration with Mount Rainier National Park.
Learn moreThe Enchantments, nestled in Washington's Cascade Range, are often described as a hiker's dream and a pristine alpine paradise. This area features some of the most stunning landscapes in the Pacific Northwest, including clear lakes, jagged peaks, and lush meadows. If you're planning to explore the Enchantments, here's what you need to know. Permits: The Enchantments are incredibly popular, and permits are required for day hiking, camping, and overnight stays. These permits help protect the fragile ecosystem of the area and maintain its pristine condition. Permits are issued through a lottery system, and competition is high. Plan well in advance and be ready to apply when the lottery opens. Trail Options: There are two main trailheads to access the Enchantments: Stuart Lake and Snow Lakes. Each offers a different perspective of this stunning area. The Snow Lakes trail is shorter and steeper, while the Stuart Lake trail is longer but offers a more gradual ascent. Camping: Camping is allowed within the Enchantments, but only in designated zones. These zones are typically small and scattered throughout the area. Be sure to follow Leave No Trace principles and respect the specific rules of the zone you're camping in. A-Frame: The A-Frame, located at the heart of the Enchantments, is a well-known resting spot and campsite. It provides a cozy shelter and is often a hub for hikers in the area. Leprechaun Lake and Lake Viviane: These pristine lakes in the Enchantments are must-see destinations. They offer excellent camping opportunities and are surrounded by towering peaks. Snow Lakes: The Snow Lakes area is another stunning location for hikers in the Enchantments. Hiking to this area provides a unique perspective of the range and its beauty. Wildlife and Flora: The Enchantments are home to various wildlife, including marmots, mountain goats, and chipmunks. Keep a respectful distance from these creatures and avoid feeding them. The area also features vibrant wildflowers during the summer months. Weather: Weather conditions in the Enchantments can change quickly, even during the summer. Be prepared for varying temperatures and the possibility of rain, even on a sunny day. Dress in layers and carry a waterproof jacket. Bear Safety: In the Enchantments, bear canisters are required for food storage to protect both bears and hikers. Familiarize yourself with bear safety practices, including how to use bear canisters. Leave No Trace: The fragile alpine environment of the Enchantments is highly susceptible to human impact. Follow Leave No Trace principles diligently to help preserve the pristine condition of this area. Respect Other Hikers: The Enchantments are a popular hiking destination. Respect fellow hikers by keeping noise levels to a minimum and following trail etiquette, especially when it comes to right-of-way on the trail. Exploring the Enchantments is a memorable experience for hikers, offering the chance to witness some of Washington's most breathtaking alpine landscapes. By planning well in advance, respecting the environment, and following safety guidelines, you can enjoy a memorable hiking adventure in this pristine alpine paradise. For more hiking tips, subscribe to our newsletter to stay up to date on all things hiking!
Learn moreThe Cascade Range in Washington State is a hiker's paradise, with stunning alpine landscapes and challenging trails. However, these mountainous terrains come with their own set of safety considerations. Here are some tips for safely navigating the mountain trails in the Cascades. Plan Ahead: Trail Research: Research your chosen trail thoroughly. Understand its length, elevation gain, and difficulty. Pay attention to any recent trail reports or alerts. Permits: Check if your hike requires permits. Popular destinations like the Enchantments and certain wilderness areas have limited entry and require permits that you'll need to secure in advance. Weather Awareness: Weather Forecast: Always check the weather forecast before your hike. The mountains can experience rapid weather changes, and it's crucial to be prepared for unexpected shifts. Dress Appropriately: Layer clothing to accommodate temperature variations. Even in summer, high elevations can be quite cool. Bring extra clothing to stay warm, including a waterproof jacket in case of rain. Safety Gear: Navigation Tools: Carry navigation tools like a map, compass, or GPS device. Mountain terrain can be confusing, and it's essential to know your route. Emergency Communication: In areas with limited cell phone reception, consider carrying a personal locator beacon (PLB) or satellite messenger device for emergency communication. First Aid Kit: Pack a well-stocked first aid kit to address any injuries or emergencies that may occur on the trail. Mountain-Specific Hazards: Avalanche Risk: In winter and early spring, avalanche risk is a concern in the Cascades. Be aware of avalanche conditions and take precautions if hiking in areas with potential avalanche danger. Snow and Ice: In colder seasons, trails may be covered in snow and ice. Crampons, microspikes, or snowshoes may be necessary for safe hiking. Hiking with a Buddy: Safety in Numbers: Hiking with a companion is safer in mountainous terrain. You can assist each other in case of an emergency. Tell Someone Your Plans: Before you head out, inform someone you trust about your hiking plans, including your intended route and return time. This is a crucial safety measure. Trail Etiquette: Leave No Trace: Follow Leave No Trace principles to minimize your impact on the environment. This is particularly important in fragile alpine ecosystems. Yield to Others: Follow trail etiquette and yield the trail to uphill hikers. This helps conserve energy for those who need it more on steep climbs. Wildlife Awareness: Bear Safety: In certain areas of the Cascades, bears are present. Familiarize yourself with bear safety practices, including carrying bear spray and making noise on the trail to alert bears to your presence. Physical Preparedness: Know Your Limits: The mountain trails in the Cascades can be physically demanding. Assess your fitness level and choose hikes that match your abilities. Hydration and Nutrition: Carry enough water and energy-rich snacks to stay fueled and hydrated during your hike. Higher altitudes can increase dehydration risk. Hiking in the Cascade Mountains is a rewarding experience, offering breathtaking vistas and the thrill of conquering challenging trails. By following these safety guidelines and being well-prepared, you can enjoy the beauty of the Cascades while minimizing risks. For more hiking tips, subscribe to our newsletter to stay up to date on all things hiking!
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